About Us
Automic Group brings together modern purpose-built technology with a dynamic and experienced team to tailor solutions for companies and funds to understand, engage and manage their investors. We provide a cloud-native single registry, employee share plan and board management platform, and professional services including company secretarial, ESG, accounting and finance, and investor and media relations.
Today, over 1,400 ASX listed and unlisted clients trust Automic’s 250 employees to manage their registry, investor and board requirements – and Automic is ranked number one on the ASX by number of companies serviced, with 750 listed clients. In the past two financial years, Automic has won 50%of IPOs and 70% of listed companies who have switched registries.
Our culture is innately entrepreneurial, comprising people who thrive in an atmosphere where ideas, actions and initiative are encouraged. Our core values, Customer Success, Ambition, Equality and Team are at the foundation of who we are and how we operate.
Position Overview
The Head of Sales Enablement is responsible for building and scaling a high-performance commercial enablement function across Sales, Account Management, and Client Success. This role ensures revenue teams are equipped with the strategy, tools, content, skills, and insights needed to drive growth, improve win rates, and accelerate time to revenue.
The role acts as a strategic partner to Sales Leadership, Marketing, Product, and Operations to align go-to-market initiatives with business objectives.
Key Responsibilities
1. Sales Strategy & Performance Enablement
- Develop and execute a comprehensive sales enablement strategy aligned to revenue targets.
- Standardise and optimise sales methodologies, pipeline management, and forecasting processes.
- Define KPIs to measure sales effectiveness, productivity, and deal velocity.
- Partner with the CRO to drive territory planning and segmentation strategy.
2. Training & Capability Development
- Design structured onboarding programs for new sales hires (BDRs, Account Executives, Enterprise Sales).
- Deliver ongoing skills development in consultative selling, solution selling, and value articulation.
- Implement coaching frameworks for front-line sales managers.
- Create accreditation programs covering product knowledge and regulatory compliance.
3. Sales Content & Tools
- Collaborate with Marketing to develop pitch decks, case studies, objection-handling guides, and competitive battlecards.
- Ensure CRM (e.g., Salesforce), sales automation, and reporting tools are optimised and fully adopted.
- Drive consistent usage of the sales tech stack and ensure data integrity.
4. Cross-Functional Alignment
- Partner with Product teams to translate technical features into clear commercial value propositions.
- Ensure consistent messaging across registry, employee equity, and governance solutions.
- Lead commercial readiness planning for new product and service launches.
5. Commercial Operations & Insights
- Analyse pipeline trends, conversion rates, and sales cycle data to identify improvement opportunities.
- Develop executive reporting dashboards to support revenue forecasting and performance tracking.
- Identify friction points in the sales process and implement scalable improvements
Experience & Qualifications
- 8–12+ years’ experience in Sales, Sales Operations, or Sales Enablement within financial services, fintech, SaaS, or registry services.
- Experience scaling commercial teams in high-growth environments.
- Strong understanding of B2B enterprise sales cycles and regulated environments.
- Demonstrated experience implementing structured sales methodologies (e.g., MEDDICC, Challenger, SPIN).
- Proven ability to influence senior stakeholders and lead cross-functional initiatives.
- Experience with CRM platforms (e.g., Salesforce) and sales analytics tools.
- Bachelor’s degree in Business, Finance, or related discipline (MBA desirable).
Leadership Capabilities
- Strategic thinker with strong commercial acumen.
- Data-driven decision maker.
- Excellent communication and stakeholder management skills.
- Change-oriented with a continuous improvement mindset.
- Ability to build scalable processes without creating unnecessary complexity.
Key Success Metrics
- Increased win rate and average deal size.
- Reduced ramp time for new hires.
- Improved forecast accuracy.
- Strong CRM adoption and pipeline hygiene.
- Clear alignment between Sales, Marketing, and Product teams.
Why join Automic Group:
You’ll be part of a team where operational excellence, collaboration, and continuous improvement are genuinely valued. This is an opportunity to deepen your expertise, contribute to meaningful outcomes, and grow your career within a high-performing, purpose-led fintech environment.
Key Benefits include:
