About Us
Automic Group brings together modern purpose-built technology with a dynamic and experienced team to tailor solutions for companies and funds to understand, engage and manage their investors. We provide a cloud-native single registry, employee share plan and board management platform, and professional services including company secretarial, ESG, accounting and finance, and investor and media relations.
Today, over 1,400 ASX listed and unlisted clients trust Automic’s 250 employees to manage their registry, investor and board requirements – and Automic is ranked number one on the ASX by number of companies serviced, with 750 listed clients. In the past two financial years, Automic has won 50%of IPOs and 70% of listed companies who have switched registries.
Our culture is innately entrepreneurial, comprising people who thrive in an atmosphere where ideas, actions and initiative are encouraged. Our core values, Customer Success, Ambition, Equality and Team are at the foundation of who we are and how we operate.
Job Description
Position Overview and Responsibilities:-
The Business Development Representative (BDR) in Go-To-Market plays a key role supporting the sales team deliver new client acquisition, market expansion, and strategic growth across Automic’s product suite.
In this role, you will identify contribute to the identification of potential clients, generate qualified sales opportunities, and build a strong pipeline for the sales team. The BDR plays a critical role in helping execute Automic’s growth strategy by engaging prospective clients and positioning our leading tech-enabled investor administration services.
This role is ideal for someone early in their sales career who is eager to develop expertise in fintech, SaaS, and financial services while gaining exposure to capital markets and listed companies.
Key Responsibilities
Prospecting & Lead Generation
Identify and research prospective clients including ASX-listed companies, private companies, and fund managers.
Generate new business opportunities through outbound prospecting (calls, email outreach, LinkedIn, and events).
Conduct market research to identify high-value prospects.
Lead Qualification
Qualify inbound and outbound leads to determine business needs and fit.
Schedule discovery meetings for the senior sales team.
Ensure leads meet defined qualification criteria before progressing to the sales pipeline.
Sales Pipeline Support
Maintain accurate prospect and pipeline data in the HubSpot.
Work closely with Account Executives to progress opportunities through the sales process.
Support targeted outreach campaigns with Marketing.
Actively contribute to proposal preparation and RFP responses
Client Engagement
Develop a strong understanding of Automic’s services and how they create value for clients
Represent the business professionally when communicating with prospective clients.
Desired Skills and Experience
Experience & Qualifications required to be successful in this GTM role:-
3+ years’ experience in sales, business development, or lead generation.
Experience in SaaS, fintech, financial services, or technology required.
Strong written and verbal communication skills.
Confidence in cold outreach and prospect engagement.
Highly organised with strong attention to detail.
Ability to work in a fast-paced, growth-focused environment.
Experience using CRM systems such as Salesforce or HubSpot is preferred.
Bachelor’s degree in business, marketing, finance, or a related field is desirable
Why join Automic Group:
You’ll be part of a team where operational excellence, collaboration, and continuous improvement are genuinely valued. This is an opportunity to deepen your expertise, contribute to meaningful outcomes, and grow your career within a high-performing, purpose-led fintech environment.
Key Benefits include:
Hybrid working - PE firm on a growth trajectory
A High growth, scale-up organisation – certified best place to work
Professional career growth & development
Supportive & fast paced environment
If the above sounds like you, please apply for this exciting opportunity and be part of the growth journey at Automic Group!!
