About Us
Automic Group brings together modern purpose-built technology with a dynamic and experienced team to tailor solutions for companies and funds to understand, engage and manage their investors. We provide a cloud-native single registry, employee share plan and board management platform, and professional services including company secretarial, ESG, accounting and finance, and investor and media relations.
Today, over 1,400 ASX listed and unlisted clients trust Automic’s 250 employees to manage their registry, investor and board requirements – and Automic is ranked number one on the ASX by number of companies serviced, with 750 listed clients. In the past two financial years, Automic has won 50%of IPOs and 70% of listed companies who have switched registries.
Our culture is innately entrepreneurial, comprising people who thrive in an atmosphere where ideas, actions and initiative are encouraged. Our core values, Customer Success, Ambition, Equality and Team are at the foundation of who we are and how we operate.
Job Description
Automic is looking for a hands-on Product Marketing Manager, Go-to-Market to support priority product launches in 2026 for Automic group, supporting sales enablement and campaign execution.
This role sits at the intersection of Product, Sales, Client Success and Marketing. You will turn product capability into clear customer value, practical sales tools and coordinated go-to-market activity.
This is a delivery-focused role. It requires a hand-on marketer who can get up to speed quickly, you will need to shape the proposition, write the messaging, build the materials, coordinate stakeholders and keep launches moving.
What you will do
· Build go-to-market plans for priority product launches
· Develop product positioning, value propositions, and messaging frameworks · Coordinate launch timelines, approvals, budgets, risks, and reporting
· Translate product and technical detail into clear customer-facing value
· Develop campaign and content assets across email, events, digital, LinkedIn, website, and partner channels
· Track sales adoption and effectiveness of product marketing assets
· Support ABM, cross-sell, upsell, and enterprise sales motions
· Create and maintain sales enablement tools, including decks, one-pagers, battlecards, FAQs, and objection handling guides
· Work closely with Product, Sales, Client Success, Legal/Risk, and Marketing
Desired Skills and Experience
Requirements
· 5 to 8 years’ B2B marketing experience
· 2 to 4 years in product marketing, go-to-market, sales enablement, proposition marketing or campaign strategy
· Experience developing product positioning, messaging, and sales enablement assets
· Strong writing skills across sales, campaign, and digital content
· Strong project management and stakeholder management skills
· Commercial understanding of pipeline, sales conversion, buyer groups, and customer segments
· Ability to work in ambiguity and deliver practical outputs quickly
Highly regarded
· Experience in financial services, fintech, SaaS, registry, governance, compliance, investor services, or professional services
· Experience marketing to enterprise buyers or complex buying groups
· ABM, cross-sell, or account-based campaign experience
· HubSpot or CRM campaign experience
· Partner marketing, event marketing, or co-branded launch experience
· Experience working with Legal, Risk or Compliance approval processes
What success looks like
· Priority products launch with clear positioning and customer value propositions · Launches are tracked against clear timelines, budgets, and success measures.
· Product, Sales, and Marketing are aligned on launch priorities, messaging, and timing
· Campaign activity is coordinated across the right channels
· Sales teams have practical tools to explain value and progress opportunities
About you
You are a practical B2B product marketer who can think strategically and execute. You can interview product owners, extract the customer value, write the proposition, build the sales deck, create the battlecard and manage the launch plan.
